Ronn Torossian

Understanding trust as a strategic asset. 

One of the most damaging vulnerabilities often sits inside the organization: inconsistent communication from employees.

The companies that endure will be those that fight for credibility as fiercely as they defend their networks. 

When an attack hits one organization, the ripple effects can quickly spread across industries, partners, and professional associations. In many cases, the company at the center of the breach is not the only one facing scrutiny. 

In the cybersecurity world, fear is easy to sell. Yet for all the anxiety that messaging generates, it rarely leads to meaningful behavior change.

Every executive today understands that a single data breach can threaten not just operational continuity, but the very trust that underpins a brand.

Hackers are no longer just targeting financial systems or customer databases. They’re going straight for the heart of brand reputation.

For school leaders, the challenges that come with cyberattacks aren’t just technical — they’re reputational.

Security isn’t just a product to buy. It’s a story to tell, a culture to build, and a conversation to have, every day.

Communications leaders must stop thinking of security as someone else’s job and start treating it as a core part of their own.