Rachel Miller, Director of Marketing at Communications/Privacy Specialist at Permission.io, holds an LL.B. from Durham University Law School, where her dissertation, "The Commodification of Personal Data: An Examination of Law and Practice in the United States of America" was published in the Durham Law Review. She also holds an LL.M. specializing in Digital Technology Law from UCLA School of Law. She previously served as a Privacy Specialist at TikTok.
The tech giants that the CCPA attempted to target were able to escape liability by capitalizing on a convenient loophole that excluded data analytics from the definition of a sale. New CCPA enforcement letters could have major implications for the broader data ecosystem —
third-party data may disappear as we know it. The time has come to provide consumers with value for opting in.
