Rick Focke, the Senior Product Manager for Tyco Security Products, is a technical marketing professional with broad experience in all aspects of product marketing, branding, communications and marketing strategy. He has experience in applying integrated building automation and security systems to a wide range of sales opportunities. His specialties include product lifecycle and portfolio management, strategic marketing and competitive analysis, channel communications, new product launch planning.
Now, user experience is at the forefront of the evolution of security technology, with devices being developed that both enhance and simplify the way in which people interact with security solutions. One significant advancement for the security industry has been the development and introduction of frictionless access control technology – a solution that alters and simplifies the overall user experience.