Rob Borsch joined Genetec in 2017 as the Application Group Leader for Retail and Banking. He brings with almost 20 years of experience in various retail leadership roles, 10 in which he led technology and assets protection teams focused on utilizing video technology, and analytics. He has also held analytical and leadership roles in financial institutions. In his current role, he is responsible for leading the strategy of solution development for the retail and banking verticals. Rob holds an MBA in IT Management and Finance from the University of Minnesota, and a Bachelor of Science with a major in Finance from St. Cloud State University.
In retail, brick-and-mortar stores experience loss or shrink due to shoplifting, fraud, employee theft and human error. To mitigate against this, many have dedicated loss prevention (LP) personnel who use a variety of tools, including in-store video surveillance systems and point of sale (POS) systems, to deter and investigate theft. But, despite the continued best efforts of LP teams, shrink is on the rise.
