Joel Rosen is Everbridge’s Chief Marketing Officer. He leads the marketing team at Everbridge and oversees the development of brand-focused initiatives, product marketing, and digital campaigns aimed at expanding adoption of the company’s critical communications platform. Joel brings more than three decades of marketing and company-building experience in the technology sector to his role at Everbridge. He has held leadership roles at both public and private tech companies in Boston. Most recently, he served as Executive Vice President of Product and Marketing at Endurance International Group, a $750MM provider of web solutions. He also was CEO of NaviSite as it grew from $10MM to $100MM in revenue, and Executive Vice President at Aspen Technology as it established category leadership and grew from $6MM to $250MM in revenues. Rosen also served as an advisor to Dallas-based Softlayer, where he helped scale the company through its $2B acquisition by IBM. He was a Venture Partner at Charles River Ventures and began his career at Bain & Company. He received his BA and MBA from Harvard University.
By now, we’ve all heard how the citizens of Hawaii were awoken on Saturday, January 13th with a (thankfully erroneous) alert telling residents to take shelter because of an incoming ballistic missile.
While the investigations and government hearings will continue, now that we’re a couple of weeks removed from the event, it’s important to take a step back and use this opportunity to crystallize several mass notification best practices.