The debate around branding two-factor authentication (2FA) messages has heated arguments on both sides. Branding could provide both companies and end users with a more cohesive experience while using 2FA.

Personal branding is a consideration that is frequently overlooked by those who are seeking a career change or wanting to improve their upward mobility within their organizations. Too often, it is misunderstood and seen as being self-aggrandizing, egotistical or even perceived as “brown nosing.” While there are ample examples of this, these reflect poorly thought out and executed strategies.

We share threat information throughout all areas of the organization, we coordinate response events, mitigating controls and we also report to our executive staff and regulatory group on incidents and events. My organization was formed to reduce reputational, financial, operational, and compliance related risks.”

Perhaps the most valuable learning from this panel was that there is not and may never be a “one size fits all” solution for our industry. While there are many economic and operational advantages to a single provider, there are also some risks associated with this model.