For a long time, it may have seemed like consumers virtually had no power, and that businesses could do anything they want with individuals’ private information with nearly no repercussions – but that time is rapidly expiring. With increased state regulations, it is clear that businesses must step up their security game by pseudonymizing their data, rendering the data unidentifiable, so when that data travels across state lines and organizational boundaries, the data is still protected, as well as the business and its reputation.