This fall, the Ponemon Institute released its Fourth Annual study, Is Your Company Ready for a Big Data Breach? on data breach corporate preparedness, which revealed that 52 percent of companies experienced data breaches just this past year alone.
Being adequately prepared to respond to a data breach is an ever-changing game – new threats are emerging, new regulations are being put into place and companies must regularly re-evaluate their response plans to ensure they are applicable to today’s threat landscape. Unfortunately, many companies are not reviewing and updating their plans frequently enough – in fact, only 25 percent of companies say they update their response plans once or twice a year. Not to mention that no matter how well prepared and updated a company’s plan is, an actual live breach response can present unforeseen challenges that cause companies to stumble.
When most executives discuss data breach threats, often issues like financial loss due to customer dissatisfaction and diminished brand reputation are top of mind.