The U.S. Presidential Election has, in many ways, been digital. Spend on digital ads in the race reached $2.9 billion in 2020. This was up sharply from $0.4 billion four years ago, marking the continuing prominence of digital political campaigning since President Obama's campaign manager, David Plouffe heralded the channel as a deciding factor in the election 12 years ago.
However, an increasing challenge for this online ad spend has been ad fraud. In a new study, in association with the University of Baltimore, we see that marketers will $35 billion to digital ad fraud in 2020.
Ad fraud is the practice of fraudulently representing online advertising impressions, clicks, conversion or data events in order to generate revenue. In the case of the political campaigns, often money is spent reaching bots rather than voters.
Security operations centers (SOCs) across the globe are most concerned with advanced threat detection and are increasingly looking to artificial intelligence (AI) and machine learning (ML) technologies to proactively safeguard the enterprise, according to a new study by Micro Focus, in partnership with CyberEdge Group.
The National Association of Regulatory Utility Commissioners Center for Partnerships & Innovation announced the release of the Cybersecurity Tabletop Exercise Guide and Public Utility Commission Participation in GridEx V: A Case Study. These new publications highlight the need for public utility commissions and utilities to coordinate on cybersecurity preparedness efforts.
The Cybersecurity and Infrastructure Security Agency (CISA), the Federal Bureau of Investigation (FBI), and the U.S. Department of Health and Human Services (HHS) have credible information of an increased and imminent cybercrime threat to U.S. hospitals and healthcare providers.
SafeGuard Cyber announced the results of a new survey of 600 senior enterprise IT and security professionals. The study revealed the need to harden unconventional attack vectors in cloud, mobile, and social media technologies. Moreover, enterprise organizations are juggling the twin demands of budget constraints and the need to drive business outcomes.
While breaches are an inevitable part of doing business, you can limit the negative impact by developing a solid playbook that charts a course to recovery. Examine potential threats, work out how to handle discrete scenarios, and spell it all out for your employees. By compiling policies and work streams, assigning responsibilities, and setting expectations you can build real resilience.
Cool heads prevail in a crisis, and nothing curbs the spread of panic as well as a clearly delineated plan. But it’s not enough to craft a playbook, you also need to test it before it can serve as a critical piece of governance for your organization. Let’s take a closer look at the best way to go about developing a playbook.
SonicWall Capture Labs threat researchers unveiled third-quarter threat intelligence collected by the company’s more than 1 million global security sensors. Year-to-date findings through September 2020 highlight cyber criminals’ growing use of ransomware, encrypted threats and attacks leveraging non-standard ports, while overall malware volume declined for the third consecutive quarter.
In this ongoing virtual environment, organizations remain highly vulnerable to the significant cybersecurity risks exposed by widespread remote work - business email compromise (BEC), in particular. How did business email compromise become such a serious threat for organizations, and why should cyber insurance be top of mind right now, as a result? Let’s dive in.
With the healthcare industry expected to spend $125 billion on cybersecurity from 2020 to 2025, dollars must be spent for maximum efficiency. The question is, how to allocate those funds most effectively at a time when cybercriminals have placed a huge target on hospitals, research labs, pharmaceuticals and insurance carriers.
Organizations need to take a layered approach to security to protect their organizations and sensitive patient data. The smartest approach is to start at the perimeter and work back toward existing enterprise protections – here’s how to do that.
During its Cybersecurity Perspectives forum kicking off, power management company Eaton announced it is the first company to have its product development processes certified by both the International Electrotechnical Commission (IEC) and global safety science organization UL.
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