During a recent European Parliament meeting, Ana Gomes, a Portuguese member of the parliament said that while a thriving data-driven economy represents an opportunity for growth and employment, big data can also pose significant risks and challenges, particularly as regards fundamental rights, including privacy and data protection.
For the first time in the 2016 BDO Retail RiskFactor Report's history, risks associated with data privacy and security breaches were cited by all retailers.
Senator Charles Schumer said that billboard companies that track people's movements through smartphone apps in order to optimize advertising locations pose a threat to privacy.