New research from Entrust highlights current shifts in identity management. The Future of Identity report focused on passwordless authentication, hybrid identities and personally identifiable information (PII) ownership.

Fifty-one percent of respondents admitted to resetting a password at least once a month because they can’t remember it, and 15% of respondents did so at least once a week. When given the option between biometrics or a password, 74% of respondents will choose biometrics half the time or more. A third will always choose biometrics when available.

When asked whether they had an electronic ID (eID), one fifth of respondents weren’t sure. But despite a general lack of awareness about eIDs, consumers are largely on board with the concept of digital identities. Seven out of 10 respondents said they would likely use a digital form of government-issued ID if one were available, citing improved convenience as the primary reason for why.

Seventy-four percent of respondents agreed that sharing personal information for access to goods, services and applications is unavoidable. Survey respondents were split down the middle when it comes to how comfortable they are with organizations owning and storing a digital identity for them and whether or not organizations can be trusted to keep their data safe.