New research from Savanta, which surveyed consumers in January 2021, dove into how optimistic U.S. consumers are about, well, everything! See below for some of the results:

Optimism on the future of the country in 2021

  • Close to one-fourth (23%) of consumers feel optimistic about the future of the country in 2021
    • Male consumers (31%) are more likely to be optimistic about the future of the country in 2021 than female (22%)
    • Consumers in the age group of 55+ years old are least optimistic (15%) about the future of the country in 2021 than all other age group

Consumers’ Sentiment 

  • 20% of the consumers are optimistic about the personal finance situation
  • 20% of the consumers are optimistic about the job security
  • 18% of the consumers are optimistic about sports
  • 16% of consumers feel optimistic about climate change
  • 15% of the consumers are optimistic about the Covid-19 pandemic
  • 15% of the consumers are optimistic about education programs
  • 14% of the consumers are optimistic about social justice
  • 14% of the consumers are optimistic about the US economy
  • 14% of consumers feel optimistic about International travel

Impact of Covid-19 vaccine rollout on consumer sentiments

  • 66% of the consumers feel optimistic about controlling of the covid-19 spread
  • 65% of the consumers feel optimistic about opening of the schools/colleges
  • 65% of the consumers feel optimistic about the economic health of the country
  • 64% of the consumers feel optimistic about dining-in at a restaurant and bars
  • 61% of the consumers feel optimistic about opening of the offices
  • 61% of the consumers feel optimistic about opening of movie theaters and entertainment centers

Impact of US presidential election outcome on consumer sentiments

  • 23% of the consumers feel optimistic about response to Covid-19
  • 22% of the consumers feel optimistic about International relations
  • 20% of the consumers feel optimistic about the US leadership position on the world stage
  • 20% of the consumers feel optimistic about the healthcare
  • 19% of the consumers feel optimistic about the racial quality
  • 18% of the consumers feel optimistic about the economic recovery
  • 18% of the consumers feel optimistic about the climate change

Consumer sentiments on overall safety

  • Overall, 25% of the consumers are likely to feel safe
    • Male consumers (30%) are more likely to feel safe than female (21%)
    • Consumers in the age group of 55+ years old are least likely (15%) to feel safe than all other age group

Savanta is a data, research and advisory firm with five global offices and 347 staff.