In my continuing three-day ASIS exhibit floor mission to find products that are and will be impactful, I have come across several vendors that are leveraging proven technology from the IT world to address various security challenges. Yesterday, I focused on virtualization. Today, it is all about hosted services. Based on discussions with vendors and integrators alike, my guess is that you are going to see more vendors and integrators jumping on board this bandwagon and end users will welcome the move.
Hosted services are a bit of a twist on a couple of older business / technology models. A key component of hosted services is the software application itself, which you may hear referred to as “software as a service.” For physical security, that could be video surveillance, access control, video content analysis (video analytics) or mass notification. This software is typically deployed in some remote location under the control of the hosted services provider and is not situated on the customer / user’s premises. Since these physical security applications typically interact with hardware, physical security hosted services may also have a hardware component which is deployed at the customer’s location to ensure security functions can continue to operate in the event of a wide area network connection failure.
In addition to maintaining the software, you will frequently find that hosted service providers also support off-premises application memory, data storage, and a web-server. The hosted services provider also has network security mechanisms to protect the physical security software, memory, storage as well as the security information itself. As you might infer, this frees the customer from maintenance tasks (operating system and application updates, security / virus protection and remediation), thereby reducing operation and configuration complexity. Customers effectively out-source maintenance costs for a very predictable and consistent recurring fee. Additionally, hosted services providers can allocate maintenance resources and costs for the software and hardware used by multiple customers much more effectively than the customer can support a single, non-hosted version of the software application.
In some cases, the hosted service provider will configure the application, but in others the customer may configure and operate the hosted application. As described above, the hosted services application is available to the customer through a web interface. Information / data generated at the customer premises is sent to the hosted software application. Essentially, someone else (the services provider) is maintaining servers, patches, cooling and power, etc. Customers simply run the application, and perform common tasks.
In contrast, managed services are offered by a service provider will always handle maintenance, configuration and, to a large degree, operation. Managed services are more akin to having someone behind the curtains, pulling all the strings. The customer has very little control over the application.
So what vendors are offering hosted services? As I mentioned the list is growing, but you will find hosted services offered by Axis Communications (cameras), Brivo (access control), IPVision Software (video surveillance), Jemez Technology (intelligent video image reconnaissance, e.g. video analytics), and AquilaVision (mass notification). Next Level Security Systems (video surveillance and access control) will offer their forthcoming product as a hosted service. It should be understood that vendors may also offer traditional versions of their products as well. Hosted services and traditional products are not mutually exclusive. And to be fair, Axis has quietly offered software as a service to go along with their cameras for several years. Although, they became more visible with this offering, earlier this year.
While not necessarily the case for any of the above named vendors, systems integrators / dealers and end user system owners / operators should check to see if the hosted application provides full or limited functionality as compared to the traditional product offering.
To summarize the benefits, end security system owners / users will be able to focus more on security and less on system maintenance which is now outsourced to the manufacturer. They will get this outsourcing benefit while also getting a consistent and predictable operations cost (e.g. a monthly bill).
It’s no wonder that IT business applications, such as Salesforce have seen phenomenal growth as a result of offering their software as a hosted application. They have a very compelling value proposition that dealers and customers really appreciate. The same should be true for physical security applications. All aboard!
Bob Beliles is president at B2 Convergence Consulting. Previously he was vice president of enterprise business development for Hirsch Electronics. Check out Bob's first blog from ASIS. Use link below.
