Deepfake fraud was analyzed in a recent report by Regula. The survey data shows a significant rise in the prevalence of video deepfakes, with a 20% increase in companies reporting incidents compared to 2022. While 29% of fraud decision-makers across Australia, France, Germany, Mexico, Turkey, UAE, UK, and the USA reported encountering video deepfake fraud in 2022, this year’s data — covering the USA, UAE, Mexico, Singapore, and Germany — shows this figure has surged to 49%. This sharp increase across the revised cohort underscores the growing challenge of video deepfakes and their continued threat to businesses.

Audio deepfakes are also on the rise, with a 12% increase compared to 2022 survey data. The survey also reveals industrial and regional differences regarding companies’ experience with deepfake threats. For example, audio deepfakes prevail over video ones among the three of the surveyed sectors, including Financial Services (51%), Aviation (52%), and Crypto (55%). At the same time, Law Enforcement (56%), Technology (57%) and FinTech (57%) are reporting more face video scams.

The UAE and Singapore show higher susceptibility to deepfake fraud, with 56% of businesses in the UAE experiencing video deepfakes and 56% of businesses in Singapore encountering audio deepfakes. This is above the global average. In contrast, Mexico reported the lowest impact, with only 35% and 38% of businesses encountering video and audio deepfakes, respectively.

While video deepfakes are seeing the biggest jump over the two-year period (+20%), all other identity-related fraud has also grown, and some of its forms are more common than AI-generated scams. The report shows that 58% of businesses globally have experienced identity fraud in the form of fake or modified documents. This happens to be the top identity fraud method for Mexico (70%), the UAE (66%), the US (59%), and Germany (59%). This implies that not only do businesses have to adapt their verification methods to deal with new threats, but they also are forced to combat old threats that continue to pose a significant challenge.